Multimedia Campaign
For Rekasurya, I executed a dual-strategy visual campaign. I designed consistent, high-engagement social media layouts to build brand authority, while simultaneously producing dynamic motion graphics for promotional ads. This integrated approach ensured a unified brand voice across all digital touchpoints—capturing attention through both static and moving visuals.
Social Media & Motion Graphics
Transforming Solar Tech into Engaging Digital Content
1. Social Media Strategy: Education & Engagement
The challenge at Rekasurya was to make technical solar panel products feel accessible to the general public. I developed a "Visual Storytelling" approach for Instagram feeds, focusing on:
Relatable Hooks: Designed high-CTR thumbnails and carousel covers (e.g., "Tak Perlu Khawatir Tagihan Listrik") that address direct consumer pain points.
Consistent Branding: Maintained a clean, modern aesthetic with the signature blue-yellow palette to build brand authority and trust.
Simplification: Transformed complex data into easy-to-read layouts, ensuring the audience understood the benefits of "Hybrid PLTS" instantly.
2. Motion Graphics: Driving Sales with Video
Static images inform, but motion converts. I expanded Rekasurya’s digital presence by producing short-form motion graphics for promotional campaigns.
Kinetic Typography: As seen in the "Promo Menarik" project, I used dynamic text animations to highlight key price points (e.g., "Hanya Rp 25 Juta") and offers.
Rhythm-Based Editing: Edited specifically for social media attention spans (under 15 seconds) with upbeat pacing to maximize viewer retention and click-through rates.