Performance Creative
Visual engineering designed to stop the scroll. I combine digital psychology with advanced compositing to maximize Click-Through Rates (CTR) and convert passive scrollers into active viewers.
View Breakdown

The goal: To turn a standard webcam photo into a scene from a horror movie.
Cinematic Color Grading: Shifted the overall tone to a cold cyan/teal palette to immediately signal the "Horror/Thriller" genre to the audience.
Realistic Blending: The key technique here is the Red Rim Light. I manually painted red highlights on the subject's face to match the neon motel sign behind him. This grounds the subject in the environment, making the composite feel real rather than "pasted on."
Focal Point: Enhanced the eyes to be brighter and sharper, creating an intense connection with the viewer.
The goal: To balance complex game art with human emotion.
Cinematic Color Grading: Shifted the overall tone to a cold cyan/teal palette to immediately signal the "Horror/Thriller" genre to the audience.
Dynamic Composition: Created a balanced layout that highlights the grotesque game art (background) while keeping the creators' reactions (foreground) prominent.
Dramatized Lighting: Applied high-contrast shading (Chiaroscuro) to the creators' faces. By deepening the shadows and boosting highlights, I exaggerated their expressions of terror, making the reaction feel more visceral and urgent.
Typography: Integrated bold, grunge-styled text that pops against the dark background without cluttering the visual hierarchy.